There are nine titles throughout the opening of 'Ae Fond Kiss' which are all written in a plain font to help create clear titles and ensure it's not too distracting from the filming going on in the background. Each title has been included by the director to help inform viewers about different aspects such as the producers and writers, as well as including the production company name, in this case, a 'Sixteen Films Production'. This information can help attract viewers as they may recognise the company name from Ken Loach's previous successful films watched and therefore make them want to watch this one. The producers have also included names of the members of the cast which may have been done to highlight actors/actresses who are well known or starred in multiple films and therefore may draw in viewers. I noticed that there was institutional information about a range of co producers which is typical in the modern film industry.
We are initially introduced to a party scene which connotes a positive atmosphere with happy youths from multiple different ethnic backgrounds enjoying themselves, listening to loud Bhangra music. After this, a pan camera shot of the landscape is used to set the scene as well as the back ground Bhangra music playing over this view helps include the idea of the modern day version of: Glasgow, and how we should now view place. It is now a multicultural city that includes people of Glaswegian origin as well as people who have immigrated to live in Glasgow with their families. "I'm a dazzling mixture and I'm proud of it." -This is a comment made by one of the female actresses whilst making a speech to her school peers. It indicates the current version of Glasgow and emphasises how it's a multicultural city. The back drop in the party also includes a traditional romance Bollywood clip which is informative to their 'no touch' tradition.
The bulldog used in the opening scene connotes strong British values and symbolises the British due to this specific breed of dog can be seen as an icon of Britain. We gain an understanding of the generational differences and conflicts between them whilst seeing the contrast between the initial party scene with youths, and then at the shop.
The producers have used multiple strategies to attract its target audience and ensure its appealing to viewers. The opening scenes offer both conflict and romance because they introduce a clash of cultural identities. As well as this, the immediate use of loud music and the initial party scene may attract younger audiences who may have an interest in that type of atmosphere, and so therefore make viewers want to continue watching to find out what's going on.
The producers have used multiple camera angles and editing techniques to engage the audience and make scenes more interesting and realistic, such as over the shoulder shots and long shots to present the whole scene. Furthermore, in the scene of the music room, the singing from the girl continues as the location changes from the school to the house of religious family. This edit is effective as it transitions and connects two scenes together.
