This movie fills the audience with both interest and tension due to the main character, Holly, played by Bella Thorne, who acts as a crazy obsessed teenager, desperate for the love of the other main character, Tyler, played by Taylor John Smith. The plot
Today we carried out similar research, watching Kezia Williams' presentation for the FDA, and learning about how the distributors identify their target audiences.
Kezia Williams, who's part of Entertainment One UK on the FutureLearn Film Distribution, informs her audience on how film distributors build a comp list- comparable films which our targeted audience may enjoy. By watching her presentation we gain a deeper understanding of a comp list and it's functions, considering the best elements our target audience would be interested in.
She draws attention to the importance of knowing and understanding your target audience. Learning their interests and what motivates them is key in enabling the creation and development of ideas which furthermore can be more appealing and suitable, creating a more successful production. She asks questions such as "What encourages them to visit the cinema?" and "What are some of their personal interests?". She also explains how distributors will compare data of films that are similar in their genre, selling points and story. The comparison of previous films allows a greater consideration of details like what type of audience did it attract more, such as male or female. The target audience and budget is formulated from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed and investigated to find the suitable gender gap, and discover which cinemas the target audience may use the most frequently.
