Tuesday, 2 November 2021

PLANNING: MY AUDIENCE QUESTIONAIRE

I am using Google forms to construct a questionnaire for my targeted audience and send it to people who are likely to watch our film. My questions will refer to age, gender, what types of films they prefer to watch, what influences them to watch a film and where they prefer to watch it. Our production team want to make a film that would appeal to young people aged 15-35 (target audience). This will be significantly useful to ensure the genre is appealing to our desired audience. Google Forms will ensure I gain my required data.

                            

These are the type of questions I ideally intend to ask:

(Opening message) I would be grateful if you could complete this short survey on films and you're preferences.

1.  What's your gender?

- Male/Female/Prefer not to say

2.  What age category do you fit into?

-16+

3. What's your preferred film genre?

-Comedy/Romance/Horror/Thriller 

4.  What was the last film you watched?

-Type in answer

5.  What platform would you most likely use to watch a film?

-Television/Netflix/Theatre/Cinema

6.  What platform do you use to find out about films?

-Social Media/News


7.  What is the most likely reason you would watch a new film?

-Type in answer 


(Ending message) Thank you for completing this form!


https://docs.google.com/forms/d/e/1FAIpQLSdE3z3htU0AcxrEv-XyG9kQ1PPU1DqArtmu8tC_kIp5YafvIg/viewform?usp=sf_link


Responses and findings:





The results were presented on google forms as pie charts, making it simple and easy to read and gain the results of preferences, contributing to understanding my target audience. Here are the responses: 

1.  What's your gender?

- 50%: Male

- 50%: Female 

2.  What age category do you fit into?

- 100%: 15-24 

3. What's your preferred film genre?

- 60%: Thriller 

-40%: Romance 

4.  What was the last film you watched?

- Sinister

-The Purge

-Rush Hour

5.  What platform would you most likely use to watch a film?

- 100%: Netflix

6.  What platform do you use to find out about films?

- 100%: Social Media 


7.  What is the most likely reason you would watch a new film?

- To keep up with trends 

- Genre/Actors 

- Interests/Actors 

Overall, from my Google Forms quiz I was able to identify my target audience and their interests, which will enable me when creating my film opening to produce something suitable and wanted by my audience. 
















Friday, 15 October 2021

PLANNING: INITIAL FILM TREATMENT

A Treatment will usually include a: 

TITLE: Usually a good title is used to present a solid central idea
LOGLINE: A one/two sentence stating an idea proposal 
SYNOPSIS: Outlines the key idea in more detail (300-500 words)
CHARACTERS: outline each main character with a short description and introduction 
TOPLINE: an 'elegant sentence which sums up the action' 
BIG QUESTION: What is the enigma which will unfold? 

NEXT:
  •  After writing the treatment, you create a STORYBOARD (hand drawn on sheets we are given) which presents a brief visual idea of a storyline 
  • and a SHOTLIST

BRAINSTORMING IDEAS: 
We initially brainstormed multiple different ideas and genres . We have access to a boat house, and therefore thought planning something which involves that location would be successful as well as using contrasting lighting to create certain moods within the audience. 


FILM IDEAS: 

Props: 
  • Pin Board
  • Documents
  • Pictures
  • Files
  • Doctors notes 
Plot:
  • Genius girl with access to the whole/majority of her brain, is being stalked (IQ-166)
Effects:
  • Clips from YouTube
  • Titles
  • Background music/sounds
  • Filters
Suggested Locations for Shots:
  • The Mansion corridors 
  • Isolated places 
  • Woods
  • Empty car park
  • Walking down an empty dark road
  • Flats near my house 
  • Elevator 
  • London

Crime board-black shot-hand over mouth-blackout


TITLE: Abnormal, The Exception, Nature of Human Mind, Unsettled, Extraction
CHARACTERS: The doctor, the stalker, the girl who's being stalked (main)

Thursday, 14 October 2021

PLANNING: TOPLINE AND BIG QUESTION



I watched a presentation by Frank Ash, who is a creative consultant. I learned from the presentation how important it was to focus on the audience and what would interest them, as well as how does the film intrigue them and want them desire more.

For Frank Ash, film makers need to think of what the top line and the big question are. He calls the top line 'one elegant sentence' which sums up the story to its viewers. He then explains we must leave the audience wanting to discover more, which he calls 'the big question'. 


Having learnt from Frank Ash's post on Future Learn, I decided to sign up for Future Learn's Film Distribution: Connecting Films with Audiences. The course promises to cover how our favourite films make it to our local cinema or television screens through the film distribution process. 




Friday, 8 October 2021

TABLE TOP EXERCISES

Table Top exercise:

This week, we made practice film openings using the idea of 'table topfilming. Our brief was to film in one continuous take and to include a short live action clip at the start of the opening. We watched three examples of opening sequences filmed in a similar table top style to her inspire our own ideas. Using Art of the Titlewe watched Delicatessen and observed how its inventive camerawork tells a story and sets the theme. Another excellent title sequence was that of To Kill A Mockingbird. This displayed it's playful theme and influenced us in the way the camera moved and camera angles which we decided to incorporate into our own production. We then used these openings as influence to create an original title sequence in groups by setting up the mise-en-scène using props from our props collection. Our table included props such as fake money with blood stains, news paper articles, a pin board and more.

PLANNING

Before filming started, we laid out all the props that were elements of our film narrative's mise-en-scène on the table, to help us decide an appropriate route for the camera to follow and to tell a story

We also researched and discussed music tracks for the soundtrack. We chose Laughing on the outside and crying on the inside - Bernadette Carrol as our sound track

Thursday, 30 September 2021

RESEARCH: FILM OPENING ANALYSIS: AE FOND KISS

There are nine titles throughout the opening of 'Ae Fond Kiss' which are all written in a plain font to help create clear titles and ensure it's not too distracting from the filming going on in the background. Each title has been included by the director to help inform viewers about different aspects such as the producers and writers, as well as including the production company name, in this case, a 'Sixteen Films Production'. This information can help attract viewers as they may recognise the company name from Ken Loach's previous successful films watched and therefore make them want to watch this one. The producers have also included names of the members of the cast which may have been done to highlight actors/actresses who are well known or starred in multiple films and therefore may draw in viewers. I noticed that there was institutional information about a range of co producers which is typical in the modern film industry. 

We are initially introduced to a party scene which connotes a positive atmosphere with happy youths from multiple different ethnic backgrounds enjoying themselves, listening to loud Bhangra music. After this, a pan camera shot of the landscape is used to set the scene as well as the back ground Bhangra music playing over this view helps include the idea of the modern day version of: Glasgow, and how we should now view place. It is now a multicultural city that includes people of Glaswegian origin as well as people who have immigrated to live in Glasgow with their families. "I'm a dazzling mixture and I'm proud of it." -This is a comment made by one of the female actresses whilst making a speech to her school peers. It indicates the current version of Glasgow and emphasises how it's a multicultural city.  The back drop in the party also includes a traditional romance Bollywood clip which is informative to their 'no touch' tradition. 

The bulldog used in the opening scene connotes strong British values and symbolises the British due to this specific breed of dog can be seen as an icon of Britain. We gain an understanding of the generational differences and conflicts between them whilst seeing the contrast between the initial party scene with youths, and then at the shop. 

AE FOND KISS (2003) — SIXTEEN FILMS

The producers have used multiple strategies to attract its target audience and ensure its appealing to viewers. The opening scenes offer both conflict and romance because they introduce a clash of cultural identities. As well as this, the immediate use of loud music and the initial party scene may attract younger audiences who may have an interest in that type of atmosphere, and so therefore make viewers want to continue watching to find out what's going on.

The producers have used multiple camera angles and editing techniques to engage the audience and make scenes more interesting and realistic, such as over the shoulder shots and long shots to present the whole scene. Furthermore, in the scene of the music room, the singing from the girl continues as the location changes from the school to the house of religious family. This edit is effective as it transitions and connects two scenes together.  




Tuesday, 28 September 2021

ART OF THE TITLE RESEARCH: FILM OPENING

The Notebook



The Notebook instantly presents the viewers with a romantic, calming scene by the use of classical music and luscious, highly saturated colours, in this case a vibrant red and a piano piece. We are immediately introduced to an anonymous character rowing a small boat on sunlit water. The romantic feel is emphasised greatly by the sunset opening image which has connotations to something dreamy and fanciful, as well as its strong red colour which can be viewed as a colour relating to love. The dark red not only emphasises the mood of romance but also gives it a sense of seriousness and meaningfulness. This furthermore presents the movie genre of romance. Swans are also included closer to the end as they are often a symbol for love and peace, therefore contributing towards the emotion carried. 

The camera isn't completely focused, allowing the picture to become more fuzzy and soft, relating to the overall mood of a less serious, ataractic atmosphere. Furthermore, the use of having only one single actor in the opening ensures the relaxed atmosphere to avoid anything too dramatic or busy. The person in the boat is never closely identified which creates a sense of mystery and intrigues the viewers to continue watching as we want to know more about who they are and why they're on a rowing boat. As well as this, the films opening text is simple and plain which copies the simplistic but effective theme.  The camera also zooms into the setting sun which may be done to draw attention to the weather and setting, as this is what helps present the gentle scene. 

The Notebook opening sequence features title credits such as the A list star Ryan Gosling, which will draw in audiences that are fans of his. A star talent can always 'open' a movie and ensure at least opening weekend box off success. The titles are very subtle and delicate which matches the theme in the opening. The names of the other actors, such as Rachel McAdams, follow but in this sequence it is noticeable that they are all in lower case font, discrete and low-key, fitting in beautifully with the whole artistic feel and ambiance of the film, establishing its quietly romantic genre from the start. In many ways, the opening sequence is unusual in it's slow pace, quiet camerawork and avoidance of overt drama. It invites, seduces and cajoles rather than demands attention. The editing is subtle, with the opening wide shot transitioning into a closer view of the row boat, inviting the audiences attention, by framing the immense golden setting sun centre stage. It is at this point that the film's title is introduced: once again, very understanding and lowkey. The third transition moves the audience even closer in, gently winding up their curiosity, and makes the first cross-dissolve, a gentle editing technique that fits the genre well connoting the sustained tranquility of the evening and mood. 

The non-diegetic background music of the piano is positive and slow, capturing the viewers with its relaxing rhythm. This entrance to the film foreshadows the overall movie theme of romance for the viewers and attracts them immediately. 

The editors have filmed multiple different camera shots of the rower in his boat on the water, some medium close ups and other far away shots to help set the scene and match the slower pace of the back ground, non-diegetic sound. 


At the end, the film establishes an enigma because a miserable elder woman is watching the rower from behind her closed window of an old peoples home. The enigma is the questioning behind why she's watching him and what the purpose of that scene is. 

The final title reveals the director Nick Cassavetes whose track record as an actor, director and writer makes him significant. Placing a well-known director's name prominently lends pedigree to a film. 



To Kill A Mockingbird

 Visual Review 8: Title Sequence- To Kill a Mockingbird | Addison Francis

                    https://www.artofthetitle.com/title/to-kill-a-mockingbird/

To initially gain the audiences attention, a soft, calming piano piece is used, which connotes to a peaceful, relaxed atmosphere. The next noticeable detail is the use of a black and white filter, which someone from a modern day audience may say deters the viewers as it could be less attractive of gripping. This effect may have been used to distract the audience from any vivid colours or elements which may have taken the attention off of the action (the purposes behind it) and words displayed. Not only this, but it also embraces the time period of which the film was set, 1929-1939, bringing the audience to a more appropriate setting. This filter could also indicate a more serious approach, as if it were colourful it would be looked at in a different way. We are then introduced to a box which we discover to be a toy box, filled with childish equipment such as crayons and marbles, which highlights the youthful theme and continues to enhance a positive atmosphere. The audience are able to gain the idea about the toys in the box being significant due to the way the camera shot is initially a high angle shot from above, and then zooms in closer, which creates the idea that the box and it's toys are used on purpose. 

As the video continues, the filmers proceed to use close up shots which bring the audiences focus on different aspects such as the drawings or the toys. This may have been done to draw the attention of the audience to the certain props, or just leave a calming, simplistic approach. Furthermore, as the video continues, a diegetic sound track of the child, Scout, mumbling a song whilst doodling is used. This effect engages the audience as it additionally matches the theme of 'youths' originally from the props.

As the video continues, the filmers proceed to use close up shots which bring the audiences focus on different aspects such as the drawings or the toys. This may have been done to draw the attention of the audience to the certain props, or just leave a calming, simplistic approach. Furthermore, as the video continues, a diegetic sound track of the child, Scout, mumbling a song whilst doodling is used. This effect engages the audience as it additionally matches the theme of 'youths' originally from the props.

To ensure nothing is too busy and the audience are able to read the titles and lyrics, a simple white font is used onto of the video, as well as being involved in the video such as when the child drawing shades over some writings which spell out, 'To Kill A Mocking Bird'. The diegetic background noise immediately indicates the childish theme as its a child singing, as well matches this uncomplicated approach as it doesn't contain any additional instruments and is just a single voice mumbling. 


Gone girl   

https://www.artofthetitle.com/title/gone-girl/ 

We are first introduced to a plain black screen with simplistic white writing presenting the production company logos of ‘Twentieth Century Fox and Regency Enterprises’, as well as the names of the director, cast and other creatives which could have been done to encourage the audience’s choice of watching the film- maybe knowing the production company or director could be something which draws in a viewer. The chosen font is also a significant element of a production due to both it's visual aesthetics as well as contributing to the meanings behind why it is used. It may be used to match the genre or emphasise a theme. In this case, the bold white letters on the black makes the writing stand out and show the importance due to it being the only thing displayed on a plain screen. 

The first thing we are introduced to as an audience, is a chilling line about a husband dreaming of cracking open his wife's skull ('I picture cracking her lovely skull'), immediately highlighting a tense, eery atmosphere. The fact this voice over is also being spoken over footage of what we guess is his hand stroking his wife's hair gently, creates a strong contrast and makes us feel uncomfortable due to the affection he's showing in then video compared to the descriptions he's talking about.

This distressing feeling is furthermore emphasised through both the eery non-diegetic background music playing calmly behind his smooth voice, as well as the grungy filter used. The lighting and filters used by the producers are significant as they help set the feel of the film and can match the genre; in this case, the darkened filter helps portray the mystery and coldness of our initial ideas as an audience. 

We continue throughout the film opening to feel anxious about the wife's safety due to the feeling of isolation and helplessness due to the multiple camera shots setting the seen of a completely empty location, still and lonely. Both the camera angles and disturbing voice over help signal the idea of this film being a drama thriller and may intrigue viewers through the mystery and tension. The setting of a film is also useful to engage the audience through presenting where this film is set and get an idea of what the genre and theme throughout will be. A dark, empty town may connote ideas such as confinement and secrecy. Multiple establishing shots are used to draw attention to the variety of worn out, rustic shops and signs, purposefully done to add the sinister feel through the props. 





 




FILM OPENING

                                                             MILLIE LEVINE 1997  I worked with Ollie Hill (1942), Olivia Davies (1921) and G...