PLANNING: TOPLINE AND BIG QUESTION

I watched a presentation by Frank Ash, who is a creative consultant. I learned from the presentation how important it was to focus on the audience and what would interest them, as well as how does the film intrigue them and want them desire more.

For Frank Ash, film makers need to think of what the top line and the big question are. He calls the top line 'one elegant sentence' which sums up the story to its viewers. He then explains we must leave the audience wanting to discover more, which he calls 'the big question'. 

Having learnt from Frank Ash's post on Future Learn, I decided to sign up for Future Learn's Film Distribution: Connecting Films with Audiences. The course promises to cover how our favourite films make it to our local cinema or television screens through the film distribution process.